The Customer Focus Series
What it is and what it isn’t When I started painting, people would walk up to me on…
What it is and what it isn’t When I started painting, people would walk up to me on…
Make it stick! Marketing efforts are important, but they have to be built upon something real. To have…
Does price or emotion determine the evoked set? We want to be the evoked set—a set of one.…
Head trouble off at the pass. Short post today. I just want to answer one question. Exactly what…
Customer Satisfaction Scripted?! You wanna make people happy? Write the script! The whole customer experience at Nolan Painting…
Friendly From Start to Finish Start friendly and end friendly. Let’s finish up the Five Rules of Friendliness…