Build Organizational Muscle Articles
The Customer Focus Series
It pays to volunteer, literally. Generosity makes us all happy—me, my employees, the community— and giving back to…
The Customer Focus Series
Doing Well by Doing Good Our community-based marketing efforts take us to 100 or more events a year!…
The Customer Focus Series
Community-based Marketing? I love what giving back to the community does for our company. In a geographical area,…
The Customer Focus Series
Marketing budget sweet spot—a 198 word blog post! What is the marketing budget sweet spot? I’ll be super…
The Customer Focus Series
A picture’s worth a thousand words. Don’t write a novel—just get a logo! It really is true that…
The Customer Focus Series
Marketing…keep it up. A lady once said to me, “I heard you say you’re not happy unless I’m…